Product-Led Growth Consulting for B2B SaaS

I help SaaS teams unlock sustainable growth by designing and fixing growth systems — onboarding, self-serve workflows, and monetization — powered by PLG principles, strong product strategy, and AI-enabled automation within 30–180 days.

Growth stalls when what worked before no longer scales.

Most SaaS teams don’t realize growth has stalled — until it really hurts.

Growth rarely stops all at once.
It shows up first in subtle ways — conversions slow, activation numbers drop, onboarding takes longer, and retention starts sliding. Teams add workarounds and manual processes to keep things moving, but growth doesn’t accelerate — it just becomes more effortful.
By the time the impact is obvious, growth is slower than it should be and operations are heavier instead of smarter.

books on brown wooden shelfbooks on brown wooden shelf

Make growth lighter, not harder.
I apply AI and automation where they create real leverage — replacing manual processes with scalable systems across onboarding, support, and reporting to enable faster growth and smarter operations.

man in white face mask and gray sweaterman in white face mask and gray sweater
a plant in a pot next to a book
a plant in a pot next to a book

How I Help Teams Get Back to Growth

This is where growth stops responding to effort — and starts responding to better systems.

Growth Strategy and PLG Systems

Self-Serve Onboarding and & Product Workflows

AI-Enabled Automation for Scale

How I work

What You’ll Achieve with Product-Led Growth

Accelerate self-serve growth and maximize team output while scaling your profits effortlessly.

a cup of coffee and some books on a bathtub
a cup of coffee and some books on a bathtub
Smart Team, Big Growth

Grow faster with fewer people—powered by AI.
Build a high-impact team by integrating AI into your workflows. Replace manual ops with intelligent automation, so your lean team can outperform traditional orgs without bloated headcount.

Compounding Growth Loops

Stop thinking in funnels. Start building flywheels.
We help you architect self-sustaining growth loops—like referral engines, in-product virality, and usage-based expansion—so your product keeps growing even when you sleep.

Conversion-Led Revenue

Turn free users into paying customers—automatically.
Design frictionless onboarding and product experiences that convert users without the need for sales calls. We help you optimize every touchpoint in the free-to-paid journey to unlock scalable ARR growth.

Happy Clients

person using iMac
person using iMac

We’d tried growth experiments before, but they never stuck. This was different. The focus on one constraint at a time helped us move faster with less effort — and gave us a repeatable way to think about growth. — CEO, Growth-Stage SaaS

low angle photography of drop lights
low angle photography of drop lights
a table with a bunch of numbers on it
a table with a bunch of numbers on it

AI Automation Consulting reduced our Excel reporting costs by 90%, boosting efficiency, accuracy, and productivity significantly. - VP - ad ops, programmatic ads company

AI Automation Consulting/Product-Led-Growth has been unusually thoughtful and thorough in planning and executing our PLG strategy at visp.net. His self-direction, exceptional work quality, and leadership have been instrumental in driving our product-led growth initiatives forward. - CEO, ISP Billing software

a table with a bunch of numbers on it
a table with a bunch of numbers on it

What stood out was how hands-on the work was. Riddhesh helped us instrument our product, analyze usage data, and redesign onboarding and workflows. The result wasn’t just insight — it was a system we could actually operate and build on.

— Product & Growth Leader, SaaS Platform